A Cut Above others: Blue Nile™ features an Online choice of beautiful Engagement Rings & precious jewelry

The brief variation: Picking out a wedding ring is actually a weighty task, however some cutting-edge sources can customers set things right the very first time. Blue Nile, the planet’s biggest on the web merchant of diamond jewelry, provides aided much more than 500,000 matrimony proposals since 1999. Their particular diamond collection and informative content material cater to novice customers trying to impress their unique considerable other people with sparkly items of precious jewelry. Blue Nile assures quality craftsmanship within inventory of over 150,000 expensive diamonds and various other gems. You can easily build your very own band employing their interactive methods to search for the slice, shade, clearness, style, setting, and rate you want. Next time you’re considering proposing or offering an enchanting present to that special someone, you are able to browse Blue Nile for impressive jewellery at an affordable price.


In 1998, Mark Vadon ended up being on a mission to discover the perfect engagement ring for his sweetheart — truly the only problem was he didn’t know any thing about diamonds. The guy went into a jewelry shop and soon found himself experiencing suspicious about the employees members in addition to their blasé advice. He revealed two bands that looked exactly the same as him and asked precisely why there seemed to be a $5,000 cost difference in all of them.

Product sales clerk beamed and stated exactly what mattered above the cost ended up being how the ring made him feel. To Mark’s analytical brain, this was ludicrous. The guy walked from the store empty-handed and exasperated, but he was in addition determined to learn more about wedding rings so he could understand precisely what he had been purchasing.

Mark, a Stanford-educated numbers cruncher, approached their ring-buying choice while he would an investigation task and went online receive the details. The guy discovered a niche site labeled as Web Diamonds, a retailer that offered beneficial summaries and led lessons about expensive diamonds to supplement their particular jewelry collection.

Because of this source, Mark thought positive when purchasing a superb ring online — for thousands of dollars under the rings he had viewed on store.

He was therefore used from this consumer-friendly experience which he got touching your website’s holder, Doug Williams, to go over purchasing the company. They drew right up conditions on a napkin over lunch. By spring season of 1999, Mark had brought up more than $6 million, sufficient to dominate online Diamonds, that he renamed Blue Nile. Now, the website will be the biggest web retailer of certified expensive diamonds and fine jewelry, even so they nonetheless prioritize buyer education most importantly of all.

“Education is the anchor your business,” said Josh Holland, Director of Brand Enjoy. “we’ve got a customers-first mindset.”

If you want it and want to put a band about it, you can rely on Blue Nile to make the procedure a lot easier by providing clear information, professional advice, and a huge number of independently-graded expensive diamonds. The internet site’s adequate sources stroll clients through essential qualities of a diamond and gives easy-to-use resources to restrict your pursuit for a wonderful little bit of precious jewelry.

“We make an effort to guide men and women to improve greatest buy you got that right on their behalf,” Josh told united states. “We help customers find the appropriate mixture of functions to maximise their unique spending plan acquire  an attractive diamond.”

Over 150,000 Diamonds Customizable your Budget & Taste

Any impressive proposal starts with the diamond. You cannot get upon one leg with any outdated ring in the hand. With a stock in excess of 150,000 expensive diamonds, Blue Nile provides consumers no end of engaging selections. In accordance with Josh, about 70per cent of Blue Nile’s revenue comes from involvement rings.

The website enables partners to generate their very own bands from choosing the diamond to determining the environment. Very first, you will use easy slider methods to select the perfect form, cost, carat, slice, color, and understanding of your own diamond. Subsequent, might pick a setting, sorting by shade, price, style, or fashion designer, to offset the diamond. On Blue Nile, it can take a few minutes to set up a distinctive development.

Whether you’re enamored by the sheen of yellow gold or attracted to platinum’s toughness, Blue Nile will allow you to narrow down hundreds of solutions into one personalized ring.

Obtaining engaged is actually a once-in-a-lifetime form of occasion, so a lot of people buying involvement bands are beginners, not sure of whatever they’re looking for and modern to ring buying. Blue Nile’s staff contains the knowledge to show first-timers how to locate the band which fits just right.

Available, transparent, and beneficial, this jewelry retailer does not pressure consumers into getting something outside their particular means. Because Blue Nile runs as an internet shop, they have somewhat much less overhead and will supply top quality expensive diamonds at a fraction of the fee you’d see in a conventional jewelry store.

As well as an independently-graded GIA document, a lot of product pictures show on-line shoppers what their own precious jewelry will appear like out of each and every feasible position. Plus, this site offers a 360-degree video clip view of any diamond via the Diamond Visualization Software. Utilizing higher level innovation, Blue Nile magnifies the diamond and rotates the picture so consumers is able to see every information.

“you obtain an alternative sense of what the diamond looks like, while the artistic is actually stunning,” Josh informed us. “since it is so magnified is in reality even better than keeping it within hand.”

Experienced Jewelers Educate You on wise Ring-Buying Practices

The knowledge area on Blue Nile’s site promotes that become a specialized in diamonds. Their particular detailed jewelry guides cover sets from finding your (or your spouse’s) band dimensions to seeking the diamond features most significant for your requirements. You can learn more info on metals, gemstones, pearls, marriage rings, along with other jewellery at the same time.

“Even just a little little bit of investigation can go quite a distance,” Josh said. By understanding the thing that makes a diamond basically costly, customers can prioritize what they want within precious jewelry and save money through better shopping.

“My fiancé and I also performed most study, and it also all reduced once we watched the band. Blue Nile is actually great!” — Manjari, a satisfied buyer from Irving, Tx

Blue Nile provides detailed methods so first-timers could make updated decisions about their diamond’s carat, quality, shade, alongside aspects. The expert group fails on payment and honestly tries to help with free buying guidelines. When it comes to diamond carat body weight, as an example, their unique specialists suggest “to maximize your financial budget, consider getting a diamond this is certainly a little below your ideal carat body weight.”

Team members after all degrees of the organization usually just take your own desire for customers. “One of my personal favorite tales,” Josh told you, “is our jewelers write down the name of the consumer with the ring they’re doing so it is not simply a ring in their mind.”

Every Policy & warranty Puts the Customer’s requirements First

Oftentimes, purchasing a diamond means creating a lifelong devotion, so it’s vital that you select a reliable store to be sure the right fit. Blue Nile pledges pleasure through numerous customer-first policies. For example, the company helps make a 30-day money back assurance on returns for all their unique jewellery.

“Quality and quality is paramount to united states,” Josh mentioned. “We ensure that the ring is exactly best before it fades the doorway, and we stand behind that work with a no-questions-asked return policy.”

Blue Nile supplies free resizings and cleanings during the first 12 months after purchasing a personalized engagement ring. Plus, customers enjoy an eternity diamond improvement plan should they ever need change their particular diamond with a more recent, more costly diamond.

When you need to in fact see Blue Nile’s jewelry for yourself, you will find a webroom place near you. In stores in the united states, customers can talk to experienced jewelers and also deal with Blue Nile’s jewellery. The webroom’s precious jewelry is for display only, but you can utilize their iPad to put your order, if you love. Blue Nile’s physical locations are a no-pressure planet where browsers are this is evaluate and feel their particular precious jewelry.

“there is little danger,” Josh described. “We know the intrinsic worth of exactly what the jewelry can mean to a person, and that is a responsibility we just take exceptionally really.”

Unlike many precious jewelry sellers, Blue Nile promotes contrast purchasing. Actually, they advise opening their internet site on your smart phone while in a jewelry shop so you can carry out a side-by-side evaluation of prices instantly. This empowers you to get the number one package in-store an internet-based.

In accordance with Blue Nile’s Price fit warranty, “if you will find a comparable GIA-graded diamond at a lower life expectancy price,” they’re going to fit the purchase price. Merely phone 1-888-565-7641 in order to make your own state at no cost. With uncompromising design and unbeatable pricing, Blue Nile guarantees fulfillment on every purchase.

Blue Nile: assisting you Find your own Diamond into the Rough

We’ve all heard expensive diamonds are a lady’s best friend, but, regarding you fellas available to choose from, expensive diamonds maybe the buddy, also, invest the committed to understand the thing that makes all of them glow. Blue Nile Founder Mark Vadon learned firsthand how scary it may be to pick out an engagement ring. Very, he demonstrated an easier strategy to inform individual about diamond rates, nowadays you can get your selected ring online for a portion of the fee.

Built to final, Blue Nile supplies affordable and strikingly gorgeous expensive diamonds in several colors, cuts, and designs. From unique involvement rings to stylish Valentine’s Day pendants, their unique considerable selection of jewelry contributes importance your unique moments.

Blue Nile backs the caliber of their own diamonds with customer-first guidelines and advanced level customized resources. If you want to program anyone you like simply how much he way to you, purchasing a diamond, pearl, or gemstone can certainly have the desired effect. Using Blue Nile’s purchasing ideas, involved couples can work out how to save money on their involvement or wedding rings so that they do have more to invest from the honeymoon!

“you will get a band in a more contemporary means through Blue Nile. You don’t have to do so the outdated means any longer,” Josh stated. “We would like to teach men and women to get like specialists, utilizing our very own instructions getting the cost they need without limiting high quality.”